Do you want to make sure you're using the best social media apps? After all, there are now so many social networks vying for your attention, it can be difficult choosing between them all. To help you out, we have compiled a list of the top social media apps and sites to use in 2022.
Facebook — 2.9 billion MAUs
Facebook is the largest social media site, with more than two billion people using it every month. This means that roughly 36.9% of the world’s population are Facebook users. More than 200 million businesses (mostly small businesses) use Facebook tools, and more than seven million advertisersactively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
It’s easy to get started on Facebook because almost all content formats work great on Facebook — text, images, video content, and Stories. But the Facebook algorithm prioritizes content that sparks conversations and meaningful interactions between people, especially those from family and friends. To learn more about how to start conversations on Facebook, check out our guide to marketing your business on Facebook — and measure your results.
YouTube — 2.2 billion MAUs
YouTube is a video-sharing platform where users watch a billion hours of videos every day. Besides being the second largest social media site, YouTube is often called the second largest search engine after Google, its parent company.
So if you use video marketing to promote your business, then you definitely need to be on YouTube. To get started, here’s how to create a YouTube channel for your brand. And to help your videos get discovered by more people, we recommend reading up on YouTube SEO or consider advertising on YouTube to increase your reach.
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WhatsApp — 2 billion MAUs
WhatsApp is a messaging app used by people in over 180 countries. Initially, people originally used WhatsApp to send text messages to their family and friends. Gradually, people started communicating with businesses via WhatsApp.
WhatsApp’s business platform allows businesses to provide customer support and share updates with customers about their purchases. For small businesses, there’s the WhatsApp Business app, while enterprise businesses can use the WhatsApp Business API.
As the most widely used messaging platform, WhatsApp can be a great customer service channel for your business. Check out these WhatsApp Business user success stories.
Instagram — 2 billion MAUs
As a visual platform, Instagram is the place for showcasing your products or services with photos or videos. On the app, you can share a wide range of content such as photos, videos, Stories, reels, live videos, and IGTV for longer-form videos. As a brand, you can create an Instagram business profile, which provides you with rich analytics of your profile and posts and the ability to schedule Instagram posts using third-party tools. To help you use Instagram like a pro, we have a complete guide to Instagram marketing.
Facebook Messenger — 1.3 billion MAUs
Messenger used to be a feature within Facebook, but since 2011, Messenger has been a standalone app with expanded features. Businesses can advertise, create chatbots, send newsletters, and more. These features have given businesses a myriad of new ways to engage and connect with their customers. If you’re thinking about using Messenger for your business, read seven ways you can use Messenger for your marketing.
WeChat — 1.26 billion MAUs
WeChat was released in 2011 by Tencent, one of China’s biggest tech companies. Like WhatsApp and Messenger, WeChat was originally a messaging app, but it’s evolved into an all-in-one platform. Besides messaging and calling, users can shop online, pay bills, buy groceries, transfer money, make reservations, book taxis, and more.
WeChat is the most popular social media platform in China and other parts of Asia. So if you want to boost your brand in China (where popular social networks like Facebook and Twitter are banned), WeChat is a good alternative. You can run ads on the official WeChat account or on WeChat Moments. There are also many WeChat-based influencers who can help your brand reach millions of Chinese consumers.
TikTok — 1 billion MAUs
TikTok (known as Douyin in China) is a short-form-video-sharing app. Despite only launching in 2017, it’s one of the fastest-growing apps in the world and recently overtook Google as the most visited internet site.
TikTok allows users to create and share videos between 15 and 60 seconds long, and the app has a vast catalog of sound effects, music snippets, and filters to enhance the videos and make them more appealing. You can find videos relating to almost all interests, ranging from lip-syncs, dancing, and challenges to DIY tricks and make-up tutorials. About 47.4% of TikTok users in the U.S. are aged 10-29. So if your target demographic is young, then TikTok is a great platform for your business to be on. We recently added TikTok scheduling to our publishing platform! You can plan and schedule TikTok posts in advance to help you grow your brand and increase your followers!
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